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Toward Socially Responsible Advertising: The Concept Testing Panel Approach

Business & Society

Impact Factor: 3.8 / 5-Year Impact Factor: 7.7

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Research article

First published online March, 1977

Toward Socially Responsible Advertising: The Concept Testing Panel Approach

and

Volume 17, Issue 2

https://doi.org/10.1177/000765037701700204

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