Abstract
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References
1.
C. Samuel Craig
, "Brave New Marketing ," Business and Society , Fall, 1972 , pp. 17 -22 .
2.
Aldous Huxley
, Brave New World (New York : The Modern Library , 1956 ), p. vi .
3.Ibid , p. 24 .
4.Ibid , p. 57 .
5.
Edward Bellamy
, Looking Backward (New York : The Modern Library , 1951 ).
6.
Aldous Huxley
, Brave New World Revisited ( London : Chatto & Windus , 1959 ), p. 145 .
7.
George S. Goodell
, "Social Responsibility and The Profit Motive ," Business and Society , Fall, 1972 , pp. 23 -27 .