Consumerism: Militant Consumer Behavior

E. Jerome McCarthy , Basic Marketing: A Managerial Approach (Homewood, Illinois: Richard D. Irwin, Inc. , 1964), p. 887.

Robert L. King , "Interpretations of the Marketing Concept," in Steven J. Shaw and C. M. Gittinger , (eds.), Marketing in a Business Organization (New York: Macmillan, 1963).

Wroe Alderson and Paul Green , Planning and Problem Solving in Marketing (Homewood, Illinois: Richard D. Irwin, Inc., 1964), p. 5.

W.A. Weisskopf , N. Raghaven , et. al., Looking Forward: The Abundant Society. A paper published by the Center for the Study of Democratic Institutions, 1966.

Reinhold Niebuhr , The Irony of American History ( New York: Scribner and Sons Publishing Company, 1962).

Robert Theobald , The Challenge of Abundance ( New York: Mentor Books, 1961).

E.B. Weiss , "The Corporate Deaf Ear," Vital Speeches of the Day , Vol. 35, No. 7 (January 15, 1969), pp. 205-207.

"And Now, A Message from the Consumer," an editorial, Fortune, Vol. 80, No. 6 (November, 1969), p. 103.

David Sanford , "Nothing Works Anymore," The New Republic, Vol. 162, No. 7 (February 14, 1970), p. 22.

"America the Inefficient," Time (March 23, 1970), p. 72.

Sanford, op. cit., p. 22.

Robert C. Wells , quoted in James Bishop and Henry W. Hubbard, Let the Seller Beware (Washington: The National Press, 1969), p. 14.

See "Rush to Protect Consumers," U. S. News and World Report, Vol. 68, No. 5 (February 2, 1970) .

Joyce C. Wilson , "The Concerned Consumer," Better Homes and Gardens, Vol. 48, No. 3 (March, 1970), p. 6.

"Those Exasperating Cents-Off Labels," Consumer Report, Vol. 35, No. 9 (September, 1970).

"$1.20 Divided by 14 Ounces is What?" Forbes , Vol. 105, No. 7 (April 1, 1970), p. 55.

E.B. Weiss , op. cit, p. 205.

Raymond A. Bauer and Stephen A. Greyser , "The Dialogue that Never Happens," Harvard Business Review, Vol. 45 (November-December, 1967), p. 2.

Message from the President of the United States Relative to Consumer's Protection and Interest Program, Document No. 364, House of Representatives, 87th Congress, 2nd Session, March 15, 1962.

Robert O. Hermann , "Consumerism: Its Goals, Organization and Future," Journal of Marketing, Vol. 34 (October, 1970), p. 56.

Ralph M. Gaedeke , "The Movement for Consumer Protection: A Century of Mixed Accomplishments," Business Reviews, (Spring, 1970), p. 32.

See "What's Happening to the Cost of Living," Nation's Business, Vol. 57, No. 7 (July, 1969), p. 67; and "Why Americans Are Buying Less," Time (October 3, 1969), p. 90.

George Katona , "Long Range Changes in Consumer's Attitudes ," in Dynamic Aspects of Consumer Behavior ( Ann Arbor, Michigan: Foundation for Research in Human Behavior, 1963), p. 97.

Aaron S. Yohalem , "Consumerism's Ultimate Challenge: Is Business Equal to the Task?" address before the American Management Association, New York, November 10, 1969.

George S. Day and David Aaker , op. cit, p. 14.

Howard Frazier , "Consumer Protection," Vital Speeches of the Day, Vol. 36, No. 9 (February 15, 1970), p. 266.

Robert and Leona Reinow , Moment in the Sun (New York: Dial Press, Inc., 1968).

"The Leisurely War on Filth," The New Republic , Vol. 162, No. 8 (August, 1969), pp. 9-10.

See Leonard Hall , "What Price Tomorrow?" American Forests, Vol. 76, No.1 (January,1970).

Quoted in "Can Betty Furness Help the Consumer?" Consumer Reports, Vol. 32, No. 5 (May, 1967), p. 256.

See David P. Eastburn , "Economic Man vs. Social Man," Business Review, Federal Reserve Bank of Philadelphia (October, 1970), pp. 3-6.

George Champion , "Creative Competition," Harvard Business Review, Vol. 45, No. 3 (May-June, 1967), p. 67.

Andrew Shonfield , Modern Capitalism: The Changing Balance of Public and Private Power (New York: Oxford University Press, 1965), p. 227.