This dissertation abstract and reflection essay presents the work of Dr. Joel Marcus. The research examines the behavioural underpinnings of corporate actions that either benefit or harm society, defined as strength and concern actions respectively. Specifically, the author explores how different personal values relate to the propensity to engage in strength or concern actions across the economic, social, and environmental domains. This extended abstract explains the research question, setting, and methods. The reflection essay in the appendix discusses the author’s journey in the research process as a junior scholar.
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