According to regulation theory, social actors are redefining economic institutional forms from which a newpostfordist development model could emerge. The fordist model, based on an industrialist development model and specific institutional forms regarding organization of production, the distribution of surplus value, and international integration, has been broken by the 1973 crisis and the globalization process. The new institutional forms are shaped by actors engaged in social conflicts who eventually compromise permitting a certain degree of order that allows social and economic action. The social representation of the representatives of the economic order will have a strong impact on the structure and content of that new compromise. Understanding the conceptual framework underlying business action is essential for anticipating the economic institutional forms presently emerging, especially those regarding environmental matters. Presented here are the results of research conducted among the top managers of Quebec businesses regarding their social representations on key topics of the economic order and the environment.
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