Abstract
This qualitative study examines rule breaking in organizations by analyzing how deceptive sales practices became widespread at a major life insurance company. Using grounded theory techniques, a theoretical model is developed that illustrates the persistence and proliferation of rule breaking in organizations. Findings suggest the utility of adopting a social embeddedness perspective on rule breaking, as the mechanisms of diffusion and facilitation embedded in relationships between managers and employees enable the process whereby rule breaking becomes widespread.
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