Abstract
Regional market integration is the extension of free trade among neighboring countries. Driven by powerful economic, ideological, and technological forces, it is rapidly transforming our economies. Borderless free market governance frameworks are replacing the old nation-state-centered Keynesian policies. The recent establishment of the North American Free Trade Agreement (NAFTA), soon to be extended to the entireWestern Hemisphere, exemplifies this process. The article shows the profound consequences it holds for the institutional environment of business and for the relations between business, government, and society. These developments have a direct impact on the field of business and society, suggesting the need for a more extensive consideration of geopolitical factors in its scholarship.
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