Australian schools and universities are increasingly becoming involved in earning revenue from foreign students. This process is strongly associated with the broader concept of ‘internationalisation of education’. To explore the implications of educational institutions, mainly universities, entering the commercial sphere, various models of internationalisation in the international business literature are examined. This approach shows that universities face a range of risks and opportunities. Paramount is the potential for universities, under competitive pressure, to aim to produce global graduates with little accommodation of local and national educational priorities.