Scholarly inquiry into collective memory has fostered a host of innovative questions, perspectives, and interpretations about how individuals and communities are both constituted by the past and mobilize it for present-day projects. Race is one of the more important current issues demonstrating how the presence of the past is both potent and sorrowful in the United States. It is therefore critical to examine how memories of racial oppression, conflict, and reconstruction shape race relations. Studies of race relations, however, generally ignore collective memory's role in shaping racial norms and attitudes. This article uses the 1993 General Social Survey to address the silences in the collective memory and race relations literatures by examining how Americans' recollections of the civil rights movement influence their racial attitudes and racial policy preferences. Although we find that Americans' opinions about government programs targeting African Americans are unrelated to civil rights memory, respondents who spontaneously recalled the civil rights struggle and its victories as an especially important historical event generally expressed more racially liberal opinions than did those with different memories. Our findings both support the basic presupposition of collective memory studies—memory matters—and point to a fruitful innovation in the study of racial attitudes.
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