This article makes a case for bringing the concept of charismatic authority back into the study of social movements. Three decades ago, with the paradigmatic shift from psychological to strategic explanations, Weber's concept virtually disappeared from scholarship about collective action. Based on an investigation of the Chinese Cultural Revolution, I examine the distinctive structure and capacities of charismatic mobilization. During the Cultural Revolution, Mao Zedong called on students, workers, and peasants to attack the officials of his own party. Because Mao employed both bureaucratic and charismatic methods of mobilization, this movement offers an opportunity to compare the structural characteristics of the two and evaluate their distinctive capacities. Through a case study of the most prominent Cultural Revolution rebel organization, I demonstrate that the informal structure of charismatic mobilization gave the movement a rule-breaking power that made it highly effective in undermining bureaucratic authority. I then suggest how the concepts of charismatic and bureaucratic mobilization might be used to analyze other social movements and to clarify issues in long-standing debates about the tendency of social movement organizations to become conservative.
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