Purposive social action has provided the bedrock for theoretical developments and model building in several social sciences. Since its beginnings, however, sociology has harbored, a “contrarian” vocation based on examining the unrecognized, unintended, and emergent consequences of goal-oriented activity. I present several examples of the sociological practice of bashing myths based on the logic of purposive action and offer a typology of alternative goals, means, and outcomes illustrated by both classic sociological writings and contemporary research. The multiple contingencies documented by sociologists in the past cautions against attempts to build institutions or implement programs grounded on grand blueprints. The cautionary tale supported by sociological analysis of concealed goals, shifts in mid-course, and unexpected effects does not lead, however, to the conclusion that scientific prediction and practical intervention are futile endeavors. It leads instead to an emphasis on the dialectics of social life, and on the need to take into account the definitions of the situation of relevant actors. I offer some illustrations of successful mid-range theories that are based on the analysis of dilemmas in social processes and the importance of sensitivity to the unexpected in the implementation of programmatic interventions.
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