Abstract
This article, which is a report of the Campaign Discourse Mapping Project, draws on the speeches, ads, and news of the 1960, 1980, 1988, 1992, and 1996 campaigns to debunk three widely held beliefs about presidential campaign discourse: that it has become more negative, that reporting on it has become more negative, and that there is little new from day to day in the stump speeches of the major party presidential condidates.
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