The news coverage in the daily Latino and mainstream newspapers in Los Angeles, the top U.S. Latino market, was intense for 3 days immediately following the 1996 U.S. presidential election. Points of study in this article include (a) an exploratory content analysis of the front-page news articles in each paper, (b) a framing analysis of the election news for the 3 days after the election, and (c) how the newspaper addressed the growing importance of the Latino vote in U.S. national elections. As the Hispanic media expand in the United States, the study of the attitudes adopted by Mexican-American journalists assumes greater importance.
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