Abstract
The 1992 presidential race saw the candidates, in particular Bill Clinton and Ross Perot, use unorthodox means of reaching and reading the electorate. Not only did they give a high profile to “800” numbers, but the candidates also went hunting for votes through nontraditional forums such as Larry King Live and call-ins on other shows, Arsenio, and MTV news and specials. This article examines what these “soft” formats did to the political discourse and what the discourse did to the formats.
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