An AIDS Prevention Campaign

Atkin, C. K. , & Freimuth, V. (1989). Formative evaluation research in campaign design. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (2nd ed., pp. 131-150). Newbury Park, CA: Sage.

Atkinson, W. L. , Ktsanes, V. , & Hassig, S. (1987, June). Knowledge and attitudes about AIDS among college freshman in Louisiana. Paper presented at the Third International Conference on AIDS, Washington, DC.

Baldwin, J. D. , & Baldwin, J. I. (1988). Factors affecting AIDS-related sexual risk-taking behavior among college students. Journal of Sex Research, 25, 181-196.

Boedeker, H. (1990, January 1). Enlightening update on the AIDS crisis. Honolulu Advertiser, p. B-4.

Bowen, S. P. , & Michal-Johnson, P. (1988, November). AIDS awareness and communication strategies among college students: Evaluations from differing perspectives. Paper presented at the 74th Annual Meeting of the Speech Communication Association, New Orleans.

Brown, J. D. , Klein, J. D. , & Childers, K. W. (1989, May). Risky behavior and media use among adolescents. Paper presented at the 39th Annual Conference of the International Communication Association, San Francisco.

Carroll, L. (1988). Concern with AIDS and the sexual behavior of college students. Journal of Marriage and the Family, 50, 405-411.

Centers for Disease Control . (1990a). HIV/AIDS surveillance (June). Atlanta: U.S. Department of Health and Human Services.

Centers for Disease Control . (1990b). HIV/AIDS surveillance (September). Atlanta: U.S. Department of Health and Human Services.

Chervin, D. D. , & Martinez, A. M. (1987). Survey on the health of Stanford students. Palo Alto, CA: Stanford University, Cowell Student Health Center.

College AIDS survey calls for concern . (1989, May 23). Philadelphia Inquirer, p. A-7.

Edgar, T. , & Fitzpatrick, M. A. (1988). Compliance-gaining in relational interaction: When your life depends on it. Southern Speech Communication Journal, 53, 385-405.

Edgar, T. , Freimuth, V. S. , & Hammond, S. L. (1988). Communicating the AIDS risk to college students. Health Education Research: Theory and Practice, 3, 59-65.

Flay, B. R. (1981). On improving the chances of mass media health promotion programs causing meaningful changes in behavior. In M. Meyer (Ed.), Health education by television and radio (pp. 56-91). Munich: Saur.

Freimuth, V. S. , Edgar, T. , & Hammond, S. L. (1987). College students' awareness and interpretation of the AIDS risk. Science, Technology, & Human Values, 12, 37-40.

Goodwin, M. P. , & Roscoe, B. (1988). AIDS: Students' knowledge and attitudes at a midwestern university. Journal of American College Health, 36, 214-222.

Graham, R. (1990, June 19). Among minorities, response to AIDS lags. Boston Globe, pp. 1, 10-11.

Hughey, J. D. (1988). Helping people with AIDS: Mobilizing interventionists. In M. L. McLaughlin (Ed.), Communication yearbook 10 (pp. 629-648). Newbury Park, CA: Sage.

Keaveney, M. M. (1990, November). Rational discourse in the uncertain world of AIDS. Paper presented at the 76th Annual Meeting of the Speech Communication Association, Chicago.

Keeling, R. P. (1987). Risk communication about AIDS in higher education. Science, Technology, & Human Values, 12(3-4), 26-36.

Knox, R. A. (1990a, June 17). Most favor bigger U.S. role in AIDS fight. Boston Globe, pp. 1, 22-23.

Knox, R. A. (1990b, June 18). Burden for Puerto Ricans reaches crisis stage. Boston Globe, pp. 1, 8-9.

KRC Communications Research . (1990). Americans and AIDS: 1990. Newton, MA: Author.

Kreps, G. L. (1988). The pervasive role of information in health and health care: Implications for health communication policy. In J. A. Anderson (Ed.), Communication yearbook 11 (pp. 238-276). Newbury Park, CA: Sage.

Kreps, G. L. (1989). Setting the agenda for health communication research and development: Scholarship that can make a difference. Health Communication, 1(1), 11-15.

Mansfield, S. J. & Singh, S. (1989). The general practitioner and human immunodeficiency virus infection: An insight into patients' attitudes. Journal of the Royal College of General Practitioners, 39, 104-105.

McDermott, R. J. , Hawkins, M. J. , Moore, J. R. , & Cittadino, S. K. (1987). AIDS awareness and information sources among selected university students. Journal of American College Health, 35(5), 222-226.

McGuire, W. J. (1989). Theoretical foundations of campaigns. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (2nd ed., pp. 43-65). Newbury Park, CA: Sage.

Michal-Johnson, P. , & Bowen, S. P. (1988, November). Interpreting AIDS discourse in romantic relationships of college students. Paper presented at the 74th Annual Meeting of the Speech Communication Association, New Orleans.

Michal-Johnson, P. , & Bowen, S. P. (1990, November). Romancing the unknown: The efficacy of rational discourse as an HIV prevention strategy. Paper presented at the 76th Annual Meeting of the Speech Communication Association, Chicago.

Milne, R.I.G. , & Keen, S. M. (1988). Are general practitioners ready to prevent the spread of HIV? British Medical Journal, 296, 533-535.

Nussbaum, J. F. (1989). Directions for research within health communication. Health Communication, 1(1), 35-40.

Perse, E. M. , Pavitt, C. , & Burggraf, C. S. (1990). Implicit theories of marriage and evaluations of marriage on television. Human Communication Research, 16, 387-408.

Reardon, K. K. (1988). The role of persuasion in health promotion and disease prevention: Review and commentary. In J. A. Anderson (Ed.), Communication yearbook 11 (pp. 277-297). Newbury Park, CA: Sage.

Reardon, K. K. , & Rogers, E. M. (1988). Interpersonal versus mass communication: A false dichotomy. Human Communication Research, 15, 284-303.

Rogers, E. M. (1983). Diffusion of innovations (3rd ed.). New York: Free Press.

Rogers, E. M. , Chaffee, S. H. (1983). Communication as an academic discipline: A dialogue. Journal of Communication, 33(3), 18-30.

Rokeach, M. (1973). The nature of human values. New York: Free Press.

Taylor, K. T. , Shapiro, M. , Skinner, H. A. , Eakin, J. , & Kelner, M. (1989). Understanding physicians' response to AIDS. Canadian Medical Association Journal, 140, 597-602.

Warwick, I. , Aggleton, P. , & Homans, H. (1988). Constructing commonsense - Young people's beliefs about AIDS. Sociology of Health & Illness, 10, 213-233.

Werth, J. (1990, September 20). National collegiate AIDS network, pp. 1-5.

Wood, J. T. (1988, November). Communicating about the safe sex in the AIDS era: Charting research directions and priorities. Paper presented at the 74th Annual Meeting of the Speech Communication Association, New Orleans.

Worchester, R. M. (1988, August-September). British attitudes to AIDS and the effect of the government's TV advertising campaign. Paper presented at the 14th World Congress of the International Political Science Association, Washington, DC.