ALDRICH, J. H. (1980) Before the Convention: Strategies and Choices in Presidential Nomination Campaigns. Chicago: Univ. of Chicago Press.
2.
BARTELS, L. M. (1985) “Expectations and preferences in presidential nominating campaigns.”Amer. Pol. Sci. Rev. 79: 804-815.
3.
BARTELS, L. M. (1987) “Candidate choice and the dynamics of the presidential nominating process.”Amer. J. of Pol. Sci. 31: 1-30.
4.
BARTHES, R. (1972) Mythologies (A. Lavers, trans.). New York: Hill and Wang.
5.
BECKER, S. L. and L. MULLEN (1988) “Communication and political perception in the 1988 Iowa caucuses.”Iowa City: Univ. of Iowa, Department of Communication Studies.
6.
BRUMMETT, B. (1988) “The homology hypothesis: pornography on the VCR.”Critical Studies in Mass Communication5: 202-216.
7.
CHAGALL, D. (1981) The New Kingmakers. New York: Harcourt Brace Jovanovich.
8.
FROMAN, L. A. (1962) People and Politics. Englewood Cliffs, NJ: Prentice-Hall.
9.
FRYE, N. (1966). Anatomy of Criticism: Four Essays. Atheneum, NY: Princeton Univ. Press.
10.
GERTH, H. H. and C. W. MILLS [eds.] (1958) From Max Weber: Essays in Sociology. New York: Oxford Univ. Press.
11.
JAMIESON, K. H. (1984) Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising. New York: Oxford Univ. Press.
12.
JAMIESON, K. H. (1988) Eloquence in an Electronic Age: The Transformation of Political Speechmaking. New York: Oxford Univ. Press.
13.
LÉVI-STRAUSS, C. (1958) “The structural study of myth,” pp. 81-106 in T.A. Seboek (ed.) Myth: A Symposium. Bloomington: Indiana Univ. Press. (Original work published 1955)
14.
MERELMAN, R. M. (1976) “The dramaturgy of politics,” pp. 285-301 in J. E. Combs and M. W. Mansfield (eds.) Drama in Life: The Uses of Communication in Society. New York: Hastings House.
15.
MEYROWITZ, J. (1985) No Sense of Place: The Impact of Electronic Behavior on Social Behavior. New York: Oxford Univ. Press.
16.
MILLER, A. H. (1988) “Presentation of the Iowa caucuses study: January 28, 1988.”Iowa City: Univ. of Iowa Social Science Institute.
17.
MILLER, A. H. and M. SOMMA (1988) “Candidate viability and the dynamics of the Iowa caucus campaign.” Presented at the meeting of the Western Political Science Association, San Francisco, March.
18.
MOYERS, B. [host] (1984) “A walk through the twentieth century: The 30-second president” [television program]. Washington, D.C.: Corporation for Public Broadcasting.
19.
POSTMAN, N. (1985) Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York: Penguin.
20.
TRENT, J. S. and R. V. FRIEDENBERG (1983) Political Campaign Communication: Principles and Practices. Praeger special studies. New York: Praeger.
21.
WEBSTER, T.B.L. (1956) Art and Literature in Fourth Century Athens. London: Athlone Press/Univ. of London.
