The Elements of Social Action

Cameron, W.B. (1966) Modern Social Movements New York: Random House.

D'Onofrio, C.N. (n.d.) Reaching Our "Hard to Reach"-the Unvaccinated Sacramento: State of California, Department of Public Health.

Etzioni, A. (1969) "Toward a theory of guided societal change." Social Sci. Q. 50 (December): 749-754.

Evans, F.B. (1963) "Selling as a dyadic relationship-a new approach." Amer. Behavioral Scientist 6 (May): 76-79.

Forrester, J.W. (1971) "Counterintuitive behavior of social systems." Technology Rev. 43 (January): 53-68.

Fuchs, L.H. (1967) "The role and communications task of the change agent-experiences of the Peace Corps volunteers in the Philippines," pp. 245-246 in D. Lerner and W. Schramm (eds.) Communication and Change in the Developing Countries Honolulu: East-West Center Press.

Hoffer, E. (1951) The True Believer: Thoughts on the Nature of Mass Movements New York: Harper.

Lippitt, R. et al. (1958) The Dynamics of Planned Change New York: Harcourt, Brace & World.

MacKenzie, G.N. (1962) "The social context of curricular change." Theory into Practice I (October): 185-190.

Pool, I. (1967) "The public and the polity," in I. Pool (ed.) Contemporary Political Science. New York: McGraw-Hill.

--- and R. Abelson (1961) "The simulmatics project." Public Opinion Q. 25 (Summer): 167-183.

Rogers, E. (1969) Modernization Among Peasants: The Impact of Communication New York: Holt, Rinehart & Winston.

Royko, M. (1970) "The fox fouls corporate nest." Chicago Sun-Times (December): 3.

Whiteside, T. (1970) "Annals of advertising: cutting down." New Yorker (December 19): 42 ff.

Wiebe, G.D. (1951-1952) "Merchandising commodities and citizenship on television." Public Opinion Q. 15 (Winter): 679-691.