Family and Media Influences On Adolescent Consumer Learning

Bauer, R.A. (1963) "The initiative of the audience." J. of Advertising Research 3: 2-7.

——— and S. Greyser (1968) Advertising in America: The Consumer View. Boston: Harvard Business School, Division of Research .

Cateora, P.R. (1963) "An analysis of the teen-age market." Austin: University of Texas Bureau of Business Research .

Chaffee, S. and J. McLeod (1967) "Communication as coorientation: two studies." Presented to the Theory and Methodology Division of the Association for Education in Journalism, Boulder, Colorado.

Chaffee, S. , S. Ward and L. Tipton (1967) "Political socialization via mass communication in the 1968 campaign." Presented to the Theory and Methodology Division of the Association for Education in Journalism, Boulder, Colorado.

Granbois, D.H. (1967) "The role of communication in the family decision-making process." Unpublished.

Greenberg, B. and J.R. Dominick (1968) "Television usage, attitudes and functions for low-income and middle-class teenagers." Michigan State University Department of Communication. Unpublished.

Herrmann, R.O. (1969) The Consumer Behavior of Children and Teenagers: An Annotated Bibliography. Chicago: American Marketing Association.

Hess, R. and J. Torney (1967) The Development of Political Attitudes in Children . Chicago: Aldine.

Jennings, M.K. and R.C. Niemi (1968) "Patterns of political learning." Harvard Educational Rev. 38: 443-467.

Kenkel, W.F. (1961) "Family interaction in decision-making on spending," in N. Foote (ed.) Household Decision-Making. Volume 4. New York: New York Univ. Press.

Klapper, J.T. (1960) The Effects of Mass Communication. New York: Free Press.

Komarovsky, M. (1961) "Class differences in family decision-making on expenditures," in N. Foote (ed.) Household Decision-Making. Volume 4. New York: New York Univ. Press.

McNeal, J.U. (1964) "Children as consumers." Marketing Study Series 9. Austin: University of Texas Bureau of Business Research.

Ogilvy, D. (1963) Confessions of an Advertising Man. New York: Dell.

Phelan, G.K. and J.D. Schvaneveldt (1969) "Spending and saving patterns of adolescent siblings." J. of Home Economics 61 (February).

Pollay, R.W. (1969) "A model of family decision-making." Forthcoming.

Robinson, J. , R. Athanasiou , and K. Head (1969) Measures of Occupational Attitudes and Occupational Characteristics. Ann Arbor: Survey Research Center.

Schramm, W. , J. Lyle , and W. Parker (1961) Television in the Lives of Our Children. Palo Alto: Stanford Univ. Press.

Steiner, G. (1963) The People Look at Television. New York: Alfred Knopf.

Ward, S. and D. Gibson (1969) "Social influences and consumer uses of information ." Presented to the Advertising Division of the Association for Education in Journalism, Berkeley, California .

Ward, S. and T. Robertson (1970) "Family influence on adolescent consumer behavior ." Presented to the American Psychological Association , Miami, Florida.

Wells, W. (1966) "Children as consumers," in J. Newman (ed.) On Knowing the Consumer. New York: John Wiley.

——— (1965) "Communicating with children." J. of Advertising Research 5, 2: 2-15.

Wolgast, E.H. (1958) "Do husbands or wives make the purchasing decision? " J. of Marketing 22: 151-158.