Abstract
A more volatile Sweden of 200 years ago incites Dr. Karin Dovring, an atavist from Urbana, to criticize current methodology of communica tion, especially the famed "semantic differential. " This, says Dovring, represents the initial mistake of old Swedish orthodoxy in seeking heresy by first qualitative, then in primitive quantitative content analysis of sermons; only finally was a terms-in-context method evolved and it might well be employed today.
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