Abstract
The two-century-old concept of social invention can help behavioral science see its tasks more clearly in the Age of Control. All invention is fundamentally social, for it involves a human purpose, function, and communication system. Social invention is new applied social science. It is most needed, and most likely to flourish, in the fields of communication science and the reform of political institutions. Communism, tradi tionalism, and authoritarianism are enemies of behavioral science, but, more than that, of creativity, the generative factor in invention.
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