Abstract
This study employed Benoit’s functional theory of presidential discourse to examine the incidence of attacks, acclaims, and rebuttals on four politically aligned blogs and six politically nonaligned blogs. Results suggest that candidates use their own blogs for acclaims, political parties use their blogs to level attacks against opponents, and rebuttals on blogs are rare. These findings are contrasted with the entries on six politically nonaligned political blogs directed toward specialized audiences, such as conservatives, liberals, independents, women, African Americans, and Christians. Candidate blogs contained significantly more acclaims than did nonaligned blogs, but both were similar with respect to incidence of attacks and rebuttals.
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