This article discusses the cultural insignificance of football in Europe despite the receptiveness of Europeans to American popular culture in general. It is argued that this anomaly can be explained by a sociohistorical perspective on the differential popularization of sports and the changing social structure in which sports are being diffused. In doing so, it is shown that football only entered the European sport space after 1980 and that the attempts by the National Football League to launch football as a spectator sport will fail without a basic foundation at a grassroots level.
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