Abstract
In an age of spectacle politics, presidencies are staged and presented to the public in cinematic terms, using media spectacle to sell the person, policies, and image of the president to vast and diverse publics. This study depicts the relationship between media and politics from the Kennedy administration to Bush II in terms of the narrative and cinematic spectacles that framed these respective presidencies. The author argues that in contemporary era, politics is becoming a mode of spectacle where the codes of media culture determine the form, style, and look of presidential politics while party politics in turn becomes more cinematic and spectacular in the sense of Guy Debord's concept of spectacle.
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