The use of polls in presidential campaigns has received considerable attention in both the news media and in academic studies, but the use of survey research in political campaigns for other offices has received substantially less attention. This article examines the extent to which surveys are used, the types that are employed, and their uses in campaigns for offices other than the presidency.
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References
1.
1. For discussions of this campaign, see Terry Garney, “Senate Campaign Hindsight,”St. Louis Post-Dispatch, 7 Nov. 1982; Terry Garney, “Danforth Saw Danger of Defeat Just in Time,”St. Louis Post-Dispatch, 4 Dec. 1982.
2.
2. See Larry Sabato, The Rise of Political Consultants, (New York: Basic Books, 1981), chap. 2, for a discussion of the use of several of these types of surveys in presidential as well as in non-presidential campaigns.
3.
3. Fred W. Lindecke, “Butler on the Attack in the State Auditor Race,”St. Louis Post-Dispatch, 12 Sept. 1982.
4.
4. “Kennedy Looks Ahead,”New York Times, 25 Sept. 1982.
5.
5. Walter DeVries and V. Lance Tarrance, The Ticket Splitter (Grand Rapids, MI: William B. Eerdmans, 1972), pp. 101-110.
6.
6. M. Margaret Conway, “Republican Party Nationalization, Campaign Activities, and Their Implications for the Party System,”Publius, 13:1-17 (Winter 1983); Cornelius P. Cotter and John F. Bibby, “Institutional Development of Parties and the Thesis of Party Decline,”Political Science Quarterly, 95:1-27 (Spring 1980).
7.
7. See U.S., Code of Federal Regulations, title 11, sec. 106.4g.
8.
8. See U.S., Code of Federal Regulations, title 11, sec. 110.7.
