Abstract
The starting point is the consideration of the human being as a symbolic animal: a being who works, behaves, understands and transforms the world making use of symbols. Symbols are signs with a meaning. The total system of verbal signs is language. With it, reality is not only statically shaped, but also structured for action. The fully human action is at the same time symbolic—literary, in the broad sense of the word—and directly transforming the world. There is a continuity between ordinary language, subliterature and literature. The function of this symbolic system is very visible today in television, radio, movies and mass media. It seems that present information is perfect for every man. Is it really so? Drawbacks in the way of transmitting information are studied, as are the symbolic strategies for social action favoring freedom. A strategy for community, but not mass, communication and individualized, but not individualistic, communication is the impending task concerning social action through the information media.
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