The Annenberg 2000 study of the primaries found that voters learned the issue distinctions stressed by the candidates and that these distinctions influenced votes. The study also found that those in heavily contested primaries learned more than did voters in states with less contact with the candidates and their campaigns.
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References
1.
Jamieson, Kathleen Hall.2000. Everything You Think You Know About Politics—and Why You're Wrong. New York: Basic Books, New Republic Books.