Entrepreneurs can have a long-lasting impact on organizations they found, despite significant changes in the environment. Imprinting theory offers an explanation for this. Yet, knowledge of how imprinting occurs is still limited. Scholars have therefore called for more attention to processes and micro-level theories of imprinting, including the role of individuals. I therefore ask, how do entrepreneurs imprint organizations? Drawing on material from company archives, I conducted a longitudinal, historical case study of Zeiss, a German manufacturer of optical instruments, covering the period 1846–1990. I show how individual blueprints of the founder and his business partner were translated into persistent features of the organization through early decisions, teaching, role modeling, and formalized rules, which left structural, behavioral, and product imprints. The article extends theory on imprinting by shedding light on blueprints as sources of imprints, the multiple mechanisms by which individuals persistently shape core features of an organization, and the multiple organizational dimensions on which imprints are left.
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