Patterns in Mass Media Use and Other Activities

Abstract

This report should be regarded as a contribution to the debate on "cumulative activities", i.e. it endeavours to throw light on the question whcther various kinds of leisure time activity are associated with each other.

To examine these problems, survey data were collected in 1969 for a sample of 322 persons, representing the population of Oslo.

The main conclusions reached are that the data support a hypothesis tor a so-called "partial cumulative pattern" for different activities. In addition it was found that the level of education played a major part in the development of the cumulative activity pattern.