Book Review: Inside Digital Advertising: Platforms,Power,and Material Politics by Donald MacKenzie and Koray Caliskan

MacKenzie D (2021) Cookies, pixels and fingerprints. London Review of Books 43(7): 31–34.

Shultz A (2025) Click Here: The Art and Science of Digital Marketing and Advertising. New York, Boston & London: Little, Brown Spark.

Smith M (2015) Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers. New York: AMACOM.

Srnicek N (2017) Platform Capitalism. Cambridge, MA: Polity Press.

Van Dijck J Poell T De Waal M (2018) The Platform Society. Oxford: Oxford University Press.

Zuboff S (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs.