Frames guide the way in which organizations and individuals interpret their surrounding contexts and shape avenues for thought, action, and behavior. This paper tests the individual-level effects of experiencing ‘frame disputes’: the state of holding individual-level frames that are at odds with dominant organizational frames. We hypothesize that on the individual level a frame dispute will be associated with negative effects on outcomes important for an organization’s functioning. The hypothesis is tested using a survey of a battalion of Italian soldiers. Our results demonstrate that, on average, soldiers who experienced frame disputes in that they perceived their mission differently from the dominant organizational frame displayed significantly lower levels of perceived cohesion, performance, and legitimacy. Frame disputes are likely to be widespread phenomena among organizations and social movements, and understanding their effects has theoretical, empirical, and policy relevance beyond the military case under study.
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