La investigación sobre los grupos en general y sobre la percepción grupal en particular ha tendido a analizar los grupos como entidades a-temporales, sin tener en cuenta su continuidad. En este trabajo se presentan tres estudios en los que se demuestra la relevancia de un nuevo constructor la ‘percepción de continuidad colectiva’ (PCC), y su relación con la identificación grupal y el bienestar social. El primer estudio muestra que la PCC correlaciona positivamente con la percepción de entitatividad grupal y con diversas medidas relacionadas con la identidad social, como la autoestima colectiva y la identificación grupal. El segundo estudio revela que la percepción de continuidad colectiva favorece el bienestar y la integración social, y que esta relación está mediada por la autoestima colectiva y la entitatividad percibida. En el tercer estudio se demuestra que la inducción de la saliencia de la propia mortalidad conduce a aumentar la percepción de duración temporal de los grupos y que, a su vez, dicha percepción aumenta la identificación grupal. En conjunto, los tres estudios confirman que la PCC es un constructo teórico relevante que tiene importantes implicaciones para el bienestar social.
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