A pesar de la vasta investigación que ha generado el efecto del marco desde su definición en 1981 por Tversky y Kahnemann, pensamos que en ocasiones se han confundido los tipos de marcos estudiados. En este trabajo se revisa este efecto y se justifica empíricamente, con los datos de un meta-análisis previo, la distinción entre el marco de riesgo, el marco de atributo y el marco de objetivo. Los autores profundizan en cada uno de los tipos de marcos propuestos, y analizan las limitaciones conceptuales con el fin de aclarar la investigación en este campo.
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