Undergraduate (n = 561) and graduate (n = 104) students at a large mid-Atlantic university were surveyed to determine their usage patterns and beliefs about the climate of a newly constructed student recreation center (SRC) on their campus. Analyses attempted to identify differences between those students who used the facility (n = 547) and those who did not (n = 118) in relation to gender, age, year on campus, stage of change for exercise, and motivational orientation. Results revealed that SRC users were at higher stages along the transtheoretical model (Prochaska & DiClemente, 1983) and were significantly more likely to have participated in high school athletics than non-users. Non-users were significantly more likely to live off-campus, smoke, and be female than SRC users. The discussion offers suggestions for enticing non-users to exercise and use the facility, and feel more comfortable while doing so.