The aim of this article is to seek another way of understanding the interdisciplinary, albeit loosely defined notion of “sense of place” and its manifestation in interior characteristics and design of domestic space in Hanoi. This includes an analysis of one aspect of place identities through material culture, such as those that are reflected in the local system of belief and building rite known as phong thuy—the Vietnamese version of Chinese feng–shui. With a case study research approach—describing and analyzing different types of data collected from a selected case study—this article examines sense of place and phong thuy application in (re)designing a shop–house, the most popular building type in Asian high–density cities like Hanoi. This study helps to explain how sense of place is understood by owner–builders, and how such a view is important to consider when attempting to design and make the home interior a better living place for residents in Hanoi and elsewhere.
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