Regard your good name as the richest jewel you can possibly be possessed of–for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear.
Socrates, Greek philosopher in Athens (469 BC–399 BC)
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