Abstract
This paper argues for imaginative reasoning in the formulation of interior design value claims and in the conduct of interior design research. Concrete design decisions depend as much on assent to value claims as on belief in the truth of factual claims. At issue are the human values that guide decisions in the design process. Designers and educators are most familiar with the action component of the model of theory and action because it encompasses behavior decisions in design, education, and research. The action is the conclusion of a full argument that is often left unstated. A specific conclusion about what action to take depends on assent to two distinct premises: a value claim and a factual claim. In arriving at a design decision, it is just as important to focus on the conceptualization of values as it is to determine the truth of the value–relevant facts. An examination of the experiences of people in physical settings can clarify or transform the values of designers, users, and educators. Sensitivity and imagination must be used in clarifying and transforming values. An analysis of several specific characteristics of the field of interior design suggests that people in the field are in a good position to use imaginative reasoning to contribute to the lives of people in a diverse society. The recommendation is that research issues be formulated to go beyond a description or a taxonomy to a prescription for action based on well–grounded value claims.
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