AbstractGet full access to this articleView all access options for this article.Get accessReferences1. Whittingham, R. (1993). What is strategy and does it matter? London: Routledge.2. Whittingham, R. (1993). What is strategy and does it matter? London: Routledge.3. Whittingham, R. (1993). What is strategy and does it matter? London: Routledge.