Abstract
Ernie Boch Jr. is the son of Ernie Boch, owner of the billion dollar New England Boch Enterprises. Ernie Boch Jr., vice-president of Boch Enterprises, takes a more laid back approach to this family business of automobile dealerships than his father, an extremely high-profile entrepreneur. After his father brings the customer through the door, Ernie Boch Jr. focuses on servicing him. In this interview with Ernie Boch, Jr., Paul I. Karofsky explores the history of the company and what makes it unique as well as Ernie Boch Jr.'s career track. Ernie Boch Jr. discusses how he differs from his father, plans for succession, and the enduring values and philosophy of this successful family business. He also reflects on the company's continuing success—his commitment to Boch Enterprises' long-standing philosophy of being No. 1, and his effort to bring the company into the modern age through technology.
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