Scholars have suggested that counterfactual thinking may play an important role in entrepreneurship; however, empirical research positioned to inform the nature of this relationship has been equivocal. In this study, we draw on the tenets of social cognition theory as a basis to investigate the relationship between counterfactual thinking and the dispositional attributes of the entrepreneur, hypothesizing concomitant influences upon the entrepreneur's self–efficacy. Based on a survey of 138 entrepreneurs, our findings suggest that the implications of counterfactual thinking for entrepreneurial self–efficacy are moderated by individual differences based in the dispositional attributes of the entrepreneur.
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