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Abstract

RHS, Inc. presents the story of an agricultural equipment business initially founded in 1980 on Rick Heiniger's personal experience and desire to improve his financial situation during challenging economic times. Having successfully expanded by leveraging technology through innovation over two decades, and most recently through a partnership with another venture, he now faced issues of how best to integrate the two entities to foster continued future successful growth. Despite his continued enjoyment in the process of building new businesses, he also wondered how his role as a leader would need to evolve.

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RHS,Inc.: Innovation “Guiding” Agriculture

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