Abstract
This case illustrates that intrapreneurial ventures, just like firms, proceed through stages and that when the product or service being provided is information based, it creates the impetus for organizational change. This case highlights the difficulties and trade–offs involved in making the transition from one stage of organizational development to another. A complicating factor in this case is the matter of scaling up a new venture involving a novel computer application that promises a significant competitive advantage, but may create large organizational upheaval.
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