The purpose of this research is to investigate the extent to which social costs
influence whether or not targets of prejudice confront individuals who behave in a
prejudiced manner during interpersonal interactions. Consistent with our predictions,
we found that although women believe they will confront perpetrators of prejudice
regardless of the social costs, in reality, they are less likely to confront male
perpetrators in high social cost situations. Implications for how targets cope with
prejudice and discrimination are discussed.
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