In order to investigate the role of attitude accessibility in reported intentions to engage in feminist behavior, feminist attitudes were or were not activated, and attitude-behavior relations in the two conditions were assessed. Overall, the attitude-behavior relationship was strong and significant when the attitude was made accessible via a priming manipulation. In contrast, the attitude-behavior relationship was low and not significant when the attitude was not accessible, even though domain-relevant behavioral intentions had been accessed. Other theoretical perspectives, potential directions for future research on feminist attitude-behavior consistency, and the applied implications are discussed.
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