Abstract
Silveira (1980) noted that not just masculine generics, but also neutral terms, have masculine connotations; she called this the “people = male” bias. Her hypothesis takes two forms: people = male, a male is more likely seen as a person than is a female; and male = people, a person is more likely believed to be male than female. A total of 108 female and 91 male college students participated in three studies. Study 1 tested male = people. Participants referring back to a female or male protagonist as a woman/man or as a person were significantly more likely to refer to the male with a nongender-specific term. Studies 2 and 3 tested people = male. In Study 2, reanalysis of data from Hamilton and Henley (1982) showed that hearing unbiased generics promoted male-biased mental imagery in men. In Study 3, participants' imagined “typical person” was significantly more likely to be male than female.
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