Abstract
Usenet distributes thousands of topically-oriented discussion groups, reaching millions of readers world-wide. Newsgroup participants often create distinctive sub-cultures, which have been all but ignored in scholarly work on computer networks and computer-mediated communication. I illustrate how Usenet discourse can operate as a culture-creating force, and how practice theory can be used to approach Usenet cultures, with a deep analysis of one message in the group ‘rec.arts.tv.soaps.’ This group, which discusses television soap operas, is one of the most prolific on Usenet. The use of a single message demonstrates the potential of all Usenet talk as a locus of cultural meaning. The specific claims I make about such meanings in rec.arts.tv.soaps are grounded in my ethnographic research on this group over the last two years.
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