Despite the persistent influence of business, non-profit interest groups promoting development for the world's poorest countries, environmental protection, public health and other issues are actively seeking to influence the European trade agenda. Presenting interview evidence from doctoral research on lobbying and trade policy in the European Union and United States, this article argues that within new forms of EU consultation, insider business associations and NGOs adopt similar lobbying strategies, but that this has done little to bridge the divide between their fundamental beliefs.
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