Abstract
Following the first leaders’ debate, the Liberal Democrats poll rating surged and remained high throughout the election campaign. There was an expectation that the party would perform much better than in 2005 and bridge the ‘credibility gap’. The reality proved to be much different. Here we explore the factors that shaped the Liberal Democrat vote in the 2010 election. Using seemingly unrelated regression models, we identify continuity with the past: importance of local election success, first-time incumbency and Liberal Democrat incumbents building a personal vote. We also provide evidence that the Liberal Democrats failed to advance in those new types of area that proved so fruitful in 2005. Using the 2010 BES, we also show that party identification mattered and Clegg proved to be a valuable asset to the party. However, the credibility problem proved once again to be a significant barrier to the party achieving an electoral breakthrough.
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