Abstract
The evidence of a nationally representative survey conducted in April 2001 suggests that television is the medium of choice for most Russians. At least 92 per cent watch at least several times a week, with state channels more popular than those in commercial ownership. The media enjoy a high level of trust, and there is widespread agreement that they should adopt a stabilising role in society rather than simply report developments. Television is the main source of information when Russians make their electoral choices; there are accordingly considerable implications in the extent to which pro-Kremlin candidates and parties enjoy the support of the state media, which in turn are the favourite viewing of the voters that support them.
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