Abstract
Rather than focussing on individuals, health promotion involves whole population of people. It supports personal and social development through providing information, providing education for health and enhancing life skills. By doing so, it increases the options available to people to exercise more control over their own health and their environments and to make choices conducive to health. This article focuses on the links between health promotion and health inequality and the ways in which GPs and the wider primary healthcare team can engage in health promotion activities to benefit their practice population both now and in the future.
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