All 193 member countries of the UN adopted a series of 17 Sustainable Development Goals (SDGs) on September 25, 2015, as part of the Envision 2030 agenda. Unarguably, such an act requires orchestrated initiatives in all sectors: public, private, and nonprofit. This article revisits the notion of sustainable development and extends the discussion on how organizations could integrate these development goals to realize the 2030 aspirations. Extant literature in the field of sustainability tends to be narrowly focused and poorly connected; it also lacks systematic approaches, utilizes few theoretical lenses, and is somewhat incompatible with dominant research paradigms. It is suggested that there is much to be gained from reopening the debate to take into account a more interdisciplinary field of research, tailored approaches, and a focus on the institutions as well as socio‐technical systems.
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